Evaluation Task

In what ways does your media product use, develop or challenge forms and conventions of real media product?
When planning for our music video, we decided to rule out the songs in the genre of Pop and RnB because we wanted to try something we were not so familiar to. Jamendo is a music website  where unknown artists broadcasts their song. It is a free arts license website providing free downloads, distributing and copying.We used this site to find our chosen song 'Runaways'. After deciding on the indie pop genre and chosen song, we looked at artists in that genre. e.g. Lily Allen, Eliza Dolittle, The ting tings. An occuring thing that came up when watching these music videos were that they all had a narrative and  used studio shots. Colours were also used.
We conformed to the idea of using a narrative which most indie pop artists use. But also the narrative went in line with the lyrics as it helped to explain the lyrics. We also used varaiation of colours through costume and by filming during mid day.
However, we subverted the idea of using studio shots as all filming were done on location.
We chose to use a performing arts student as the actor as she is confident and familiar with being on stage or being recorded. Again, using the performer
Location was very important to us because we wanted to show a variety of shots to cover our backs and some cutaways when needed. Also deciding to include a narrative meant that we had to use a varitey of locations because the lyric "run to the nearest exit" allowed us to be creative and move unto a different location. Also symbolically, the locations we used showed was meant to show freedom.
We decided our target audience would be girls within the age group of 12-19. Taking this to mind, we ued certain things that would attract them such as clothing e.g. bangles, dresses. Also on our blog we used collages of items and prodcuts they would own or like so that the target audience can feel that they are being reflected in the music video.


How effective is the combination of your main product and ancillary texts?
We looked at several magazine adverts which conformed to our genre


What have you learned from your audience feedback?
Before we went to film we went to the other class and asked them questions on what they things they would expect to see in the genre inde pop. They mentioned that a beach side would be a realli good idea to show a person over coming a relationship. This really helped us because we wasn't even thinking about using that. Again another audience feedback we got was to go back to Trafagular square and reshoot again as we hadn't used an establishing shots to